This partnership means a great deal to both brands and brings together AS Roma’s passionate fans with the many users of WOW88,” commented wow88 Brand Manager, Tom Henson.
The club’s history and prestige are a positivity boost for our brand and I am sure this union will enhance our expansion strategy.” The partnership means WOW88 will enjoy visibility on Asian channels via the The partnership means WOW88 will enjoy visibility on Asian channels via the virtual pitchside LED hoardings during Roma’s home Serie A matches. In addition, WOW88 will be able to use the AS Roma brand as a strategic asset for promoting its digital platforms and on social media.
WOW88 will become the Official Principal Partner and Front-Of-Shirt sponsor of AS Roma until the end of the 2024/25 season. WOW88 will be making a contribution per adult third shirt sold, to a local charity in Birmingham. WOW88 will also be included in advertising assets and promotional messages throughout the season.
Commenting on the partnership, WOW88 Commercial Director Mr. Maurey stated: “This marks an incredible moment for WOW88 as we partner with a globally celebrated club like AS Roma. Our commitment to delivering world-class gaming experiences aligns perfectly with AS Roma’s values, and we’re excited to deepen engagement with fans in Asia.
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